Saturday, 21 September 2013

McQueens Flowers

Fantastic evening in Clerkenwell at 70 - 72 Old Street where the flower shop McQueens is based. Everyone will ask " Has fashion anything to do with a flower shop?" In McQueens case, yes, plenty to do with fashion. The Vanity Fair post Oscar party flower installation? And All England Lawn Tennis Club’s Wimbledon Champions’ Ball floral decorations? Yes these are just a tiny example of what McQueens does, without mentioning the countless flower installations at catwalk shows and red carpet events. So I had to go and see the place where everything started and there wasn't a better occasion than going at the launch of McQueens website.
The impressive window display at McQueens greeted me as well as lovely girls at the door with drinks and music played by a DJ. The place was buzzing with energy and beautiful people, flowers and candlelight. The shop is huge, with plenty of space, while generally flower shops are always tiny and crammed, so it has been a refreshing sight to be somewhere where flowers are taken seriously.
This beautiful table adorned with flower decorations and candles is where the flower school takes place. At McQueens there are some courses dedicated to professional florists and one day courses for beginners and passionated about flowers. The "class room" is in the basement which is big and with high ceiling, you don't even feel that you are underground.
This is another spectacular display in the landing between the shop floor and the basement. What flowers and candles can do to give a magic atmosphere. At McQueens you can learn about this or you can discuss with the director Kally Ellis in order to have something similar or something else as stunning as this for an event, a fashion show, a wedding, anything where flowers will complement the setting.
You love the delicate fragrance of flowers don't you ? This is something that it can be taken home in other forms. Maybe a flat is too small and there is no space for a bunch of flowers, or invited somewhere for dinner it is tricky to take the underground, always busy with a big flower decoration? McQueens has got beautiful candles that recreate the fragrances of the flowers sold in the shop. So in a way is a floral gift and you can say it with flowers using these great candles.
If you've been to Mulberry, or Christian Louboutin shops, or you had dinner at Hakkasan or tea at The Claridges and you have noticed their floral displays, now you know, they are just some of McQueens clients. The Claridges has got a point of sale for McQueens flowers in case you are not close to Clerkenwell. Visit the flagship store at 70 - 72 Old Street, EC1V 9AN and check their website for informations about the school and for any kind of orders at www.mcqueens.co.uk





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