Giles Deacon for Ann Summers Collection

Ann Summers stores, thanks to its founder Jacqueline Gold changed the way of thinking about sexy shops and raunchy lingerie with a chain of stores very tasteful in order to put women at ease when shopping  for something spicy. Giles Deacon is a British fashion designer whose presence during London Fashion Week has always been a huge success. This capsule collection comprises of sexy lingerie and playful sexcessories as well as a hosiery range.
The Ann Summers store at 79 Wardour Street in Soho held the press launch of this new collection with Giles Deacon introducing his designs which are beautiful, affordable and they could compete with some of the best brands in the market. The babydoll on the model is priced at £ 60.00 while the other model is wearing a peep plunge bra priced at £35.00 and a pair of Beau Bumless Brief at £ 20.00. The red satin tie costs £ 14.00.

The Giles Deacon for Ann Summers collection has got a palette of red for the Beau line, purple and black for the Garland line, black and ivory for the Aphra line  and a unique print for the Surrender line. Here we've got from the Garland line the Balconette Bra at £ 40.00, the Waspie at £ 40.00 and lace Cuffs at £ 14.00 which are so beautiful that you can wear them as bracelets as well, I would even going to one of those Gothic rock concerts.
I love this print from the Surrender line. The Plunge Bra is priced at £ 40.00 and it goes up to a DD cup, the Thong is priced at £ 20.00 and the Waspie at £ 40.00 with sizes going up to 16. As you can see this collection has got shapes and models that can be worn during the day as well and not just confining it in the bedroom.
This statement dress is from the Garland line and I  find it quite Hollywood style with the lace and the satin. Great for a hot night in, priced at £ 145.00, it is a very sophisticated piece.Here it has been styled with those lovely lace Garland Cuffs.
Having an obsession for purple I'm very fond of the garland line. The babydoll is priced at £ 60.00, the orchid colour cups and the sheer fabric make for a lovely piece, very sexy indeed. The lace eye mask from the Garland line at £ 14.00 is the final touch in naughtiness. The collection is in store and online, so you might want to check what else is on offer at

(Photo of Giles Deacon by Stephen Mahoney)


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