Tuesday, 2 September 2014

Futura Sunglasses by Silhouette

2014 is the 50th Anniversary of  the Silhouette brand, founded in Linz in 1964. This year is the 40th anniversary of one of  its more successful frames: Futura. And with this in mind Silhouette came up with a reinvention of the original frames created in 1974 and the following edition in 2004. The new Futura are very light, there are not screws in sight and they are very flexible. Tali Lennox, daughter of singer Annie of the Eurythmics fame is the face of the Futura campaign shot by famous photographer Peter Lindbergh.
Tali Lennox is wearing these beautiful frames at the launch of the Futura by Silhouette held at Matches Fashion HQ, because the shop will sell them on its website www.matchesfashion.com
I've tried them on and they are very comfortable, you feel that you are not wearing sunglasses at all because the weight is so light.
These three beautiful models are wearing the three different colour frames. Black temples with a silvery mirror coating on the lenses, white temples with a bronze mirror coating on the lenses and yellow temples with black lenses.
Fantastic guests at the launch of the Futura by Silhouette frames. Fashion designers and twins Felder Felder are photographed together with the Michele Villotti, general manager at Silhouette Italy and marketing manager for Silhouette Benelux Sandra Van Renterghem. I am sure we will see quite a few Futura  frames in the street in the next few weeks and on the front rows at London Men Collection and LFW. www.silhouette.com

(Photos by Stephen Mahoney)



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