Daniel J London: sophisticated latex

London Fashion Week will kick off in a few hours and already fashion shows are all around London. I've just came back from a very exclusive show at the boutique My Hotel in Bloomsbury where Daniel James introduced his latest collection to a selected crowd. The company established in the early 80s has been a forerunner with the use of high quality latex in fashion. After a sabbatical, Daniel James is back with this collection worthy of a red carpet occasion. Themed with gorgeous vintage jewellery by Linda Bee, skyscraper heels by Gian Marco Lorenzi, the models walked down the runway capturing every one's attention in these figure hugging outfits made in latex combined with lace  or impalpable chiffon. Solo J directed her team for an impeccable make up adding a finishing touch with gorgeous fake eyleashes by Paperself. and the team of Mark Woolley at Electric Hairdressing for L'Oreal Professional created these beautiful hair-do, a cross between Jane Eyre and Ms Sean Young as the replicant of the movie "Blade Runner". The music during the show and at the after party has been provided by the top DJ Ian Hadassi.
The My Hotel in Bloomsbury has been the perfect set up for this intimate show with exemplary service and availability. The event has been managed effortlessly and as  chic as always by Stephen Mahoney.
It has been very difficult to choose some pictures to post, the models have been fantastic.

Rubber and chiffon and Gian Marco Lorenzi's shoes

Lady Gaga, if you are reading this blog, this outfit would be perfect for you

Latex and chiffon for menswear

The Lady in Red

Plum and black and bondage style shoes

Daniel with his models



  1. A most sophisticated and fantastic collection of garments with extremely clever accessories and absolutely amazing makeup !!!

    Peter Lee


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