Noe'mie Schwaller, editor in chief of the magazine has organised with her team the party in this art gallery in East London. Among artworks of young artists, guests arrived at the venue greeted by Petra Loibl and her assistants and they were invited to come in the gallery where copies of DASH magazine were hanging from the ceiling strung with elastic bands in a very artistic installation.
Chief Editor Noe'mie Schwaller,wearing a fantastic multicolour dress, has been doing the honours during the evening and she introduced to me her team with Harald Weiler features editor, Anouk Rehorek art direction and graphic design.
The magazine combines cutting edge fashion with more traditional one and using the collaboration of illustrators and emerging talents all over the world. As well as magnificent drawings and illustrations, the magazine has got a series of articles, making it not only a collector magazine but an interesting one with in depth articles, current affairs and a mild satirical point of view.
Organising the launch in an art gallery it has been a stroke of genius given that DASH has got strong links with the art world. Its first cover is by Meriç Canatan, an artist displayed at The Execution Room.