Sunday, 22 July 2012

Scoop International Fashion Show

The Saatchi Gallery has been the venue for Scoop International, a selection of the best brands from all over the world ready to introduce themselves to the cream of the buyers and the press. Over the three floors of the Gallery, surrounded by the art installations of The Royal College of Art, the Flanders Fashion Institute and the current exhibition at the Saatchi Gallery, designers have displayed their latest collections.
Bleulab is a brand from Los Angeles. Its jeans are very unusual and I'm not referring only to the fact that they are very colourful. These jeans can be worn on two sides being reversible. One side will be a full colour then the other side will be of the same colour but with patterns. The idea is fantastic because just buying a pair of jeans you've got two pairs of them.
www.bleulab.com

Essentiel comes from Belgium, being established over 10 years. Their designs are bold, colourful and can be worn from day to night. Accessories are very particular with strong neon colours, the prints on their collections are striking and the fabrics are of the highest quality. I hope to see them stocked soon in UK. I took note of a couple of things that I really liked and I would love to have them in my cupboard.
www.essentiel.be

Handwritten By Tanya Sarne has got a collection of ultra feminine clothes. The fabrics are from wood and plants mixed with silks and cottons. The palette is  like a jewels' box with blue sapphire, purple amethyst, ruby red, onyx black. Its secret process, sustainable and ethical that has been developed by Tanya Sarne during her period at Ghost, mixes these ingredients from nature to give soft and bio degradable fabrics that don't need a strong dry cleaning care, being good for our skin and for the environment.
www.handwrittenuk.com


L.A.M.B. had many fans at this Scoop edition. The luxurious collection, created by Gwen Stefani eight years ago is the acronym of Love Angel Music Baby and in all these years has gone stellar. This season collection is fan, quirky, mixing neon colours with traditional fabric patterns like prince of wales or hounds tooth. Not many stockist in UK yet, only two in London, one in Hackney and one in St John's Wood, but after this visit I'm sure that L.A.M.B. will be available to more outlets in order to make all fashionistas happy.
www.l-a-m-b.com

When this edition of Scoop International ended, a huge party has been thrown for the guests who attended this event. Karen Radley, managing director of Scoop International has organised a great three days of fashion and a big party has been the cherry on the top of the cake.
The group Pocket Caravan Ensemble  provided live music with their repertoire of pieces from several musical backgrounds.
www.pocketcaravan.co.uk

The turntables have been spanned by the manicured hands of one of Rock The Belles' DJs who kept the guests on the beat while they were nibbling delicious canapes and sipping beer and wine.
www.rockthebelles.com

Among the guests at the Scoop party, designer Betty Jackson and Brian Godbold who takes care of the press office for Spanish designer Ramon Gurrillo are smiling for the camera.

Photos by Lauren Michelle Pires

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