Bestseller Press Day

What a great selection of brands Bestseller  has got in its book. I could see that they are very keen of  Scandinavian labels I could discover during my visit at their sophisticated offices. www.bestseller.com

                                                                                               Jack & Jones, despite the English name and the preppy look is a Danish brand. Established in 1975, it has got several lines for a fashion conscious man who likes style and a comfortable item of clothing. Among the shoes the Vintage line captures that look worn in the 1950s in American colleges while the beautiful jacket and shirt  are part of the Premium line that revisits classic designs with a modern twist with the use of high craftsmanship in the manufacturing of the garments and in the fabrics. A collection of staple items to be included in any man's wardrobe. www.jackjones.com

The name can sound Italian but Vero Moda is a brand from Denmark. Clothes are fantastic, great quality and the prices are right for a young audience. I've found the Vero Moda Intimates absolutely lovely, bright colours hidden maybe under a very formal suit. Just the thought will lift the mood on a Monday morning. www.veromoda.com

Only is a denim brand from Denmark that embraces the newest trends  and translate them in clothing with a very reasonable price. The Spring Summer Collection nods at the military look but the presence of flowers make me think of the musical "Hair" where denim, floaty floral dresses and military green jackets were all  mixed together. www.only.com

I love accessories, they define an outfit. A great bag or a pair of shoes can make wonders on any look. Selected started as a men's brand followed by a female counterpart few years later. Soft leather and timeless designs are used for each item of the collections. The leather clutches are beautiful and the craftsmanship is unique. www.selected.com