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It is a tribute to the Olympic Games and the champions who are going to win medals, the inspiration for Serdar Uzuntas menswear collection A/W 12/13. The clothes are comfortable and elegant at the same time. Models are playing wearing capes and coats and suits in a presentation that mimes a sporting ceremony. Colours are navy, grey, black and camel, traditional hues seen in the past for sporting uniforms here revisited during London Fashion Week. Serdar Uzuntas is from Turkey and he set up his brand in 2010, always staging presentations at Somerset House telling a story.