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Ubuntu is an African philosophy that focuses on people's relations with each other. It comes from the Bantu languages. Bringing this concept into fashion, Ubuntu International Project brought to London Fashion Week a showcase of African designers as well as a message to trade with Africa rather than just help with charities. Trade is like that famous saying " A fishing hook will give the skill of fishing but just provide for fish once it's finished there 's no food anymore". So during the fashion show held at the Freemasons' Hall and hosted by the Vauxhall Fashion Scout, everyone could learn a thing or two about collaboration and most important we could acknowledge great talents that otherwise wouldn't be known on a huge platform like London Fashion Week.