Underlines Magazine Best Shop Awards

The Underlines Magazine, specialised in swimwear and lingerie has just awarded its Retail Award during a very glamorous night at the Cumberland Hotel. On the 8th of September 225 stores and shop brands came to the West End venue together with a selected list of journalists and personalities. The choice has been very difficult for the judges of this Award because from 450 nominations only 68 finalists made to London where only 9 category winners picked the coveted Award. Underlines Magazine and INVISTA, the owner of the Lycra fibre brand were the sponsors of this glitzy night.
Michele and Claire, the INVISTA sponsors are with Patsy from Absolutely Fabulous who hosted the event. Definitely a night with the Stars in full force here. This is the 4th year for the Underlines Magazine Best Shop Awards. The selection is very tough because the shops can't nominated themselves but they receive the nomination from a jury of 22 leading brands of intimate apparel, swimwear and legwear.
These 9 awards are going to be displayed in 9 shops, This is like the Oscar for the Retail Industry. Fenwick in Brent Cross is the winner for the  Best Large Department Store, while the Best Newcomer Shop has been awarded to Lily and Grace in Forest Row. Boutique 65 in Colchester has won the award for the Best Concept Shop and  Bradbeers in Romsey is the winner of the Best Independent Department Store Award.
Patsy is with two other guests during the spectacular evening at the Cumberland Hotel. The winners were very excited when their names came up during the awarding ceremony. The Bra Shop in Aldershot won the Editor's Choice Award and lessbounce.com has been the winner of the Best E-tailer Award category. For a fantastic shopping experience going to Chantilly in Rochdale will be the best choice because they won the Best Personal Touch Shop Award. For the category of the Excellence & Outstanding Achievement award the winner has been See-Saw in Hale.
All the winners are here in this picture together with Patsy and the sponsors. The Best Reference Shop Award has gone to Adorne in St Helier. As you can see every corner of Great Britain has triumphed in this important award. Now that you've got the names you can go and see for yourself why these great retailers have won and do a bit of shopping knowing that quality and professionalism will be the main ingredients for an unrivalled customer service.


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